In the frame of  agreement 2014-1-DE02-KA 104-000584  between Ländliche Erwachsenenbildung Thüringen e.V., Weimar and Association “Generations” was realized the seminar “Public relations in adult education”. The seminar was organized in Sofia with German adult educators and teachers and Bulgarian trainers. 

The seminar introduced the participants to the marketing points: product development, pricing, positioning, presentation, promotion/communication and placement/distribution. Special attention was paid to “presentation” with advertising material and “placement” with practices in sales, about telemarketing and “promotion” including online advertising. The participants got to know a number of tools that they can apply to their own marketing every day.